“Steve Jobs shared his theory from 1995 for God's sake. His argument was, as a company gets bigger, product historically became less important. The people in a company that would be celebrated were marketing people, salespeople, finance people. Because if a company stops innovating, these are the engines for growth. Sales, marketing, or not growth with finance, but cutting cost. And his argument was this happens over time. Pretty soon, these are your leaders, they're the ones that have been promoted. So then what happens? Good product people don't want to work there anymore and they leave and they go to a company that values product.”