“one decision leads to another. And so if you can break psychologically, you can take the sunk cost, then that gets you out of a lot of bad paths. And then a little good decision may be difficult, but you have to believe it's going to lead to the next one. And a lot of success is about that. It's a small thing, a small thing that's hard to do that doesn't seem to have a high impact, but it leads to the next small hard to do thing and then eventually you get an outcome, so that was kind of the concept.”